Five-Step Public Affairs Lobbying Model Educates Policymakers and Voters

Termed-limited legislatures and a radically divided public demand a shift in how public policy advocates lobby to impact budget, tax, spending, regulatory and policy issues. No longer is merely advocating in City Hall, Statehouse or the Congress through meetings, attending fundraisers or testifying in legislative committees enough to succeed. Instead, a new public affairs model is need to not only educate policymakers on an issue but to educate that policymakers voters. Technology eases this process but a public affairs program is a new lobbying model that expands advocacy into five key steps.

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